Friday, August 2, 2019

Mompreneur – The Term We Needed- Moma Baby Etc

The term ‘Entrepreneur’ did the same work as the neologism – “Mompreneur”.
Then why did we need an entire new term to describe the same work that an entrepreneur does?
We live in a society where we say that “Women have stepped in the male dominated sectors”. We have to say that because the reality of the past is harsh but it is true. It was all dominated by men.
Being in business is a far-off thing. Our entire language is male dominated to begin with. Have you ever noticed how we say – MANkind, huMAN, HIStory, the early MAN.
Have you noticed how we refer to GOD as ‘He’?
This may sound bizarre to many because we have normalized all of these since ages.
The things a woman can do are normalized to such an extent that women themselves started treating their roles in life as ‘duties’.She thinks it is her duty to be a wife, a mother, a homemaker. They believe it is their duty and therefore it is certain for every woman to choose the same path. But it is not.
It is not ‘easy’ to carry a life inside you for months and to bring them into this world with extreme pain. It is not ‘easy’ to make a home out of a house. It is not easy to do any of this.
Therefore, YES, we needed the term ‘Mompreneur’. It is the term that makes people notice how one person is doing the two very important tasks. Being an entrepreneur or being a mother are jobs on their own separately but when you combine both, you need far more energy and women have proved to be that strong. I must say “Stronger”.
Some of the proven examples of such fierce Mompreneurs from India are:
SUCHI MUKHERJEE – Limeroad
She is the founder and CEO of LIMEROAD, which is an e-commerce and lifestyle and accessories website. The best part about her story of becoming an entrepreneur is that the idea of being a businesswoman and building her own company came to her when she was on her maternity leave at the age of 39. She is a woman of substance and her dream came true when Limeroad went live in October 2012. She is also an inspiration for thousand women across the world.

MEENA BINDRA – Biba apparels

When her husband, a navy officer, was posted in Mumbai in 1988, she started a small tailoring business in her house. She was married when she was just 19 years old. It was after her two sons grew up and were sent to boarding school when she jumped into the women’s ethnic wear market. Even as the chairperson of Biba apparel, a company that gave annual sales turnover of above Rs.650 crore, Bindra still gets involved in the designing process of seasonal lines. She is above 70, a woman with power on a ground that she herself created, being an inspiration for every woman.

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